Phone restored and apps working fine! Took some work but once I cleaned up the phone (again) then auth'd it for iTunes use all was well. Again, if trouble happens to someone traveling that requires erase / reset it could be a little bumpy.
Today's testing is all about the coverage - can you hear me now? oh, wait, that's Verizon. I'll be taking the demo iPhone on my travels around town and will report back on coverage v. VZW -